To serve our primary market, the independent garden center industry, with quality branded products supported by innovative marketing. To serve selected mass market customers who value quality products and long term mutually beneficial relationships.
Integrity: We are committed to providing the highest levels of customer service by selling only products that meet the highest possible standards of quality, truthfully presented, and delivered on time. Our customers will rate us as being their best supplier for our types of products.
Respect: We will provide our employees with a place of employment where they will find satisfaction in doing their work well, find opportunity to advance in their careers, be treated with honesty and respect and share in the success of the business.
Innovation: We will work with efficiency and innovation which will ensure continued growth and success.
Leadership: We will be recognized as leaders in our industry, setting standards that others will follow.
Responsibility: We will be good corporate citizens of our community.