Jeepers Creepers® are durable perennial plants. Their low spreading habit makes them ideal for use as ground cover, lawn substitute, pathway or edging plants. Labels indicate the level of foot traffic each variety will tolerate. Learn more on the Jeepers Creepers® website.
The brand elements are designed to be fun, catchy and casual. At the same time, the name and tag line clearly describes the solution these plants offer to consumers.
Garden centers that carry this brand report consumer recognition of the brand, to the point of requesting Jeepers Creepers® by name, rather than by plant variety. Extensive Point of Purchase items assist in creating an impactful display.